Press Release

Tamer Marzouk founds integrated tourism marketing agency First client ETI Group

Two-time Egyptian tourist bureau director moves to the private sector

Agency MIMC – Marzouk Integrated Marketing Communications – based in Berlin

MIMC interface of German-Egyptian travel industry

ETI Group first major client for media relations, PR & strategic group partnerships

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Berlin, March 29, 2017 – Tamer Marzouk, 37, two-time Egyptian tourist bureau director, moves from the Egyptian Tourist Authority in Cairo to the German private sector and founds the agency MIMC – Marzouk integrated marketing communica- tions – as private sector interface between the German and the Egyptian travel in- dustry.

Marzouk held the position of Tourism Attaché at the Egyptian Consulate in Frankfurt from June 2007 until June 2011 and was thus responsible for the German market. From May 2015 until November 2016, he was appointed Embassy Counsellor for Tourism at the Egyptian Embassy in Berlin and responsible for the markets Germany, Austria, Switzerland and Poland. His current move to the private sector is an extraor- dinary step which fits perfectly into the CV of the Egyptian visionary.

As one of Egypt’s youngest diplomats on foreign deployment he is a record holder at the same time. In his starting year as Tourism Attaché, he increased visitors‘ figures from Germany from 900,000 in 2007 to one million in 2008 and thus passed the magic million mark for the first time in Egypt’s tourism history. He finished his term of office with another record of 1.3 million tourists in 2010.

In the restructuring of the worldwide Egyptian Tourist Authority ETA representative offices in 2015, he was again selected to represent the ETA in Germany, this time from the former Egyptian tourism minister Khaled Ramy. He was heading the tourism bu- reau as first director general for the then clustered markets Germany, Austria, Switzer- land and Poland, which represented the largest key market area in Egyptian tourism.

Marzouk could revive the weak tourism business that suffered from the revolution with the support of the whole German travel industry and travel media and, in 2015, passed the one million German visitors‘ mark again.

Further, Marzouk is responsible for many b2b pioneer projects in Egypt – for the first QTA Convention in 2007, the first DRV Congress in 2009, the first Dertour Academy in 2010, for the establishment of a whole Egypt hall at ITB since 2011, for the ITB


Partner Country Campaign in 2012 and also for set up of the Egypt Golf Trophy in 2008, which as of now, almost a decade later, belongs to the most popular golf tour- naments in Germany, Austria and Switzerland.

During his time at the Egyptian Tourist Authority, one of Marzouk’s priorities was to place his country as hotspot for international b2b and b2c mega events. In 2014, he was responsible for the organisation of the historical QTA Convention in Luxor and in 2015, he established the first official „Egypt Champions Cup“ of the German smart Beach-Volleyball championships in cooperation with the TV channel Sky. Further consumer events which he supported fall into the category of model camps like Miss Germany and Austria Topmodels. Furthermore, he restarted the Egypt image campai- gn in 2015 and 2016 after a long pause.

From now on, Marzouk will apply his expertise, know-how and network in tourism PR, advertising, events and b2b & b2c cooperations for Egyptian, German and inter- national tourism clients who want to establish, develop or refine their business in the GSA and European markets, or, conversely, for European companies that want to enter or develop the Egyptian market.

MIMC’s first client is ETI Group. The agency is, with immediate effect, responsible for media relations, PR & strategic group partnerships like b2b& b2c partnerships with tourism associations and ETI destinations‘ tourist bureaus. MIMC’s field of ac- tivity at ETI ranges from co-marketing-actions, fam trips, catalogue presentations up to brand awareness – not only for the GSA markets, but also for the further develop- ment of the leading Egyptian tour operator in Poland, the UK, the Czech Republic and further European countries. A special project in 2017 will be the ETI Academy, which is currently under development at MIMC.

Mohamed Samir, ETI Group CEO: „With Tamer Marzouk we could sign up an Egypt expert that knows all sides of the business and who is excellently connected and well- known within the Egyptian and the German travel industry. We are looking forward to cooperate with him.“

MIMC owner Tamer Marzouk: „With my move from the public to the more dynamic and flexible private sector, and the founding of my own agency, I fulfill myself a pro- fessional dream. It is extremely important to me that I can further deepen my existing contacts to business partners across the whole travel industry. At the same time, I feel very honoured that I could win ETI Group as my first client for the European markets. ETI Group is one of the huge international success stories of the Egyptian tourism sector.“

Further information

Curriculum Vitae Tamer Marzouk

Tamer Marzouk was born 1979 in Tanta in the Egyptian Nile Delta. He majored in German philology and completed his degree in 2000 with Summa Cum Laude. As qualified tourist guide (Egyptology, Egyptian history and German language) he gained practical experience alongside his university studies. He further majored in marketing and PR. His career led him first into the hospitaliy business and then into the field of incoming operations. In 2001, as one of the best graduates of his year, he was offered a position at the Egyptian Tourist Authority/ ETA. Until 2007, he was part of the worldwide ETA marketing, advertising and promotion team. From 2007until 2011, Marzouk was the director of the Egyptian tourist bureau in Frankfurt and thus respon- sible for the Egyptian tourism performance from Germany. During his term, he increa- sed the German visitors‘ figures from 900,000 to 1.3 million. The passionate golfer also initiated the „Egypt Golf Trophy“, one of the most popular and successful golf tournaments in the German-speaking markets. Back in Cairo in 2011, he headed the ETA department marketing & research from 2011 until 2013, and from 2014 onwards, the father of two was responsible for the German market in the cabinet of the ETA director general. From May 2015 until November 2016, Marzouk was again sent to Germany to head the tourism bureau as first director general for the clustered markets Germany, Austria, Switzerland and Poland in the function of Embassy Counsellor for Tourism at the Egyptian Embassy in Berlin.